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The Institute of Inspection, Cleaning and Restoration Certification (IICRC) announced the change of its name to The Clean Trust at the Fall 2011 Meeting & Instructors Symposium. Along with the new name, a new, updated, branding campaign will be rolled out in the coming year.

“The Clean Trust lets people know exactly what we do, in a business-like, technical, professional way. We train. We set the standards. We certify. We vouch for a technician’s ability and professionalism and thereby ease our customer’s worries and concerns,” said Paul Pearce, The Clean Trust Chairman “Although the acronym of the IICRC also had a meaning; it wasn’t as direct and easy to understand.”

The Clean Trust’s focus on cleaning, restoration and inspection, its three core areas of expertise, will remain the same as the IICRC. Additionally, the certification and standards on which the IICRC has built its reputation will remain at the core of the organization. The Clean Trust will continue as an ANSI Standard Development Organization (SDO) and pursue the development of standards for the industry as a whole, aiming to provide the most up to date education for its registrants.

“The leadership discussed at length the benefits of a name change and ultimately decided that it was in the best interest of our registrants to move forward with a new name,” continued Pearce. “The name, The Clean Trust, reflects our mission to identify and promote an international standard of care that establishes and maintains the health, safety and welfare of the built environment.”

The Clean Trust signifies the expansion and growth of the IICRC. For almost 40 years, the IICRC has built a strong reputation within the cleaning, restoration and inspection industry, but there has been an unclaimed opportunity to gain momentum with other audiences, particularly the general public. The change to The Clean Trust name provides additional marketing opportunities for the organization to continue to propel its growth.

Materials with the new name and an updated design will gradually rollout through the next year. Available now for registrants and Certified Firms are new ID cards, a general overview brochure, patches, and decals. An introductory video will also be shown during training courses. In the coming months, the organization will provide updated standards covers, trade show booth, newsletter and website.

For more information, please contact The Clean Trust headquarters at (360) 693-5675, or visit the current website (www.iicrc.org) to review the list of frequently asked questions regarding the new brand.

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